A few days in Italy with a clear purpose
Vinitaly 2026, held in Verona from 12 to 15 April, is the 58th edition of the international wine and spirits exhibition. Vinitaly is the place where the global wine industry comes together for four days of business, networking, and the sharing of knowledge and expertise. Recent official event materials point to a fair with around 4,000 companies, professionals from 140 countries, and 1,200 hosted top buyers from 71 countries, alongside producers, buyers, distributors, journalists, and other wine-sector professionals.
That is why being there mattered to us.
We travelled to Italy for Vinitaly 2026 to present DIEVINO to wine producers, strengthen our relationships with our Italian wine suppliers, and continue learning how to refine the overall DIEVINO experience.
That has always been an important part of the project. Good ideas do not improve on their own. They improve through feedback, through honest conversations, and through staying close to the people who understand wine best.
Why Vinitaly mattered to us
DIEVINO was created around a very clear idea: to offer a premium wine moment in a format that is practical, elegant, and easy to enjoy.
A fair like Vinitaly is valuable because it gives us the chance to discuss that idea directly with people who work with wine every day. Not in theory, but in person. Not only with existing partners, but also with producers and professionals seeing the concept for the first time.
That kind of exchange matters. It helps us test how the concept is received, what stands out immediately, and where there is still room to refine details further.
Presenting DIEVINO to producers and wine professionals
During the fair, we had the opportunity to present DIEVINO to our partners as well as to many Italian wine experts we met along the way.
What stood out most was that the concept was understood quickly. The practicality of the format, the clarity of the idea, and the focus on a premium drinking experience were all points that opened good conversations. People understood that DIEVINO is not about making wine simpler in quality. It is about making premium wine easier to enjoy in real life.
That was important for us.
We have always believed that convenience should not come at the expense of quality, and it was encouraging to see that this was recognized by people from within the wine industry itself.
Constantly looking for ways to improve
One of the main reasons for attending Vinitaly was not simply to present what DIEVINO already is, but to keep improving what it can become.
We do not see the product as something fixed. We see it as something that should be refined carefully over time. Every conversation with a producer, supplier, or wine professional gives us a better sense of how to improve the overall experience around the bottle, the wine, and the way the product is enjoyed.
That is the part of the work we take seriously.
Our aim is not to follow speed for its own sake. It is to build a wine experience that feels right in the hand, right in the moment, and right in quality. That takes attention, patience, and a willingness to keep listening.
A positive response, approached with humility
The fair was a success for us.
DIEVINO was appreciated by our partners and by many of the Italian wine professionals we spoke with during the event. The feedback we received was encouraging, and it confirmed that the idea behind DIEVINO resonates not only with consumers, but also with people who know the wine sector closely.
We do not take that lightly.
Positive feedback is valuable, but for us it is most useful when it becomes part of the next step. It gives confidence, but it also brings responsibility. It means continuing to improve the product with the same seriousness with which it was first imagined.
What we take away from Vinitaly 2026
Trips like this are important because they keep the project grounded.
They remind us that a premium product is not defined only by appearance or concept, but by the care behind it. By the willingness to ask questions. By the effort to improve details. By staying in close contact with the people who produce, understand, and evaluate wine at a high level.
Vinitaly 2026 gave us exactly that.
We returned with stronger connections, valuable conversations, and a clearer sense that DIEVINO is moving in the right direction.
Moving forward with the same intention
DIEVINO was built around the idea that enjoying good wine can be both premium and practical.
Our time at Vinitaly was another step in making sure that this idea is supported by the right partners, the right wines, and the right level of care behind the experience.
That is what we continue to work on: not change for the sake of novelty, but improvement for the sake of quality.
And that is how we want to keep building DIEVINO.
